Professionals in Scent Experience & Scent Marketing

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Professionals in Scent Experience & Scent Marketing

The scent can make an impact, but it must be carefully chosen and strategically applied to achieve the desired results. This is why businesses turn to professional perfumers to choose the best scent for their brand and environment. A well-designed scent can help to elevate the customer experience and brand perception, but it must be matched to your environment, industry and target audience.

Scenting for hotels, retailers, and corporate offices is often used to enhance brand identity, set a specific ambiance or mood, and reinforce brand loyalty. It’s a simple and effective way to stand out from your competition, encourage customers to spend more time on-premise, and increase sales.

The Business of Scent: Industry Professionals at the Forefront of Innovation

Scents are infused in the air through diffusers, candles, misters, soaps, and more. They can also be added to a variety of other on-premise solutions, such as digital signage, music programs, and audio messaging systems.

For example, Subway uses the smell of freshly baked bread to entice shoppers. Choosing the right scent for your business is just as important as choosing your logo or tagline. It’s a key factor in creating an unforgettable brand experience and building customer loyalty. In a landscape where many brands are suffering from “generic blanding,” using scent can make your brand stand out amongst the crowd.