As search engine algorithms become smarter and more sophisticated, black hat SEOs have had to work harder to create PBNs. This shady link building tactic involves purchasing expired domains or creating new websites with links that point to the primary website to improve its ranking in search engines. PBN links are a popular strategy for those who don’t have the time or budget to build quality natural backlinks. However, using PBN links could lead to Google penalties.

Expert insights on PBN links may have worked in the past, Google has caught on to this shady tactic and is cracking down on businesses that use it. This is why it’s crucial to avoid these shady tactics and instead utilize aboveboard link building strategies, like outreach, becoming a source, and broken link building.

PBN vs. Guest Posting: A Comparison of Link Building Strategies

PBNs (private blog networks) are groups of owned or paid-for websites that are linked together to help a site rank higher on search engine results pages. This is a common technique used by SEO companies to increase a client’s rankings in competitive niches. PBNs can be built by a company that owns multiple websites, or by hiring freelancers to create content for them.

If done correctly, a PBN will look natural to search engines and can significantly boost a site’s rankings in a short period of time. However, if a PBN is found out by Google, it can cause a penalty and reduce a site’s search visibility. This is why it’s important to only use a PBN for very specific, long-term projects.